Web Development for Marketers Assignment 1
Landing Page: Jill’s Table
Background: Jill’s Table, the kitchenware and specialty food store in London, Ontario (Canada), had been a culinary destination for foodies, chefs, Food Network aficionados, and customers seeking expert advice and the latest cutting-edge products for their kitchens. Having built a business with one-on-one relationships in a brick-and-mortar storefront, how would Jill’s Table translate the personal connection to its customers from traditional commerce to e-commerce?
Goal: Expand Jill’s Table online customers without losing the connection to its devoted in-store customers.
Method and execution: Create a landing page that will operate independently from the main website to funnel leads for new subscribers to Jill’s Table promotional newsletter while retaining the customer base using Hubspot marketing tools.
Watch videos on creating landing pages through the HubSpot partner playlist:
Creating Free Landing Pages with HubSpot Videos
Reference: HubSpot Landing Page Knowledge Base
Read How to create an effective Call to Action (CTA) from our partner HubSpot:
Refer to The Ultimate Guide to Content Marketing from our partner HubSpot:
Evaluation: The landing page should include the following:
- One HubSpot template page
- Offer description
- Two paragraphs of compelling content
- One or two high-quality images
- Call to action
- Form to collect name and email
- Button to subscribe
Submission: Include the direct website link to the HubSpot landing page in the assignment submission in Canvas.
|Minimum Requirements||All requirements met|
|Most requirements met|
|No requirements met|
|Quality of Content||Content is accurately described, product images are of high quality, and the body copy is compelling.|
|Content describes the product, but either the images are low quality or the body copy is not compelling.|
|Content is not accurate, images are lacking in amount or quality, and the body copy lacks interest.|